How will Instagram ad targeting options change for local businesses by 2026, and what new features should I use?
Quick Answer
By 2026, Instagram ad targeting for local businesses will pivot significantly towards privacy-centric methods, reducing reliance on granular demographic data. Advertisers should concentrate on leveraging advanced geo-targeting, lookalike audiences built from engaged followers, and interest-based targeting to connect with potential local customers. New features will likely include more sophisticated in-app behavioural insights and AI-driven audience suggestions, helping businesses reach their ideal local audience by focusing on engagement and intent within Instagram's ecosystem, ensuring compliance with evolving data regulations.
About This Topic
Discover how Instagram ad targeting for local businesses will change by 2026. Learn about new privacy-centric features, advanced geo-targeting, and engagement-based strategies to reach your ideal local customers effectively. Adapt your social media marketing now!
This question is part of our Instagram For Business category, providing expert guidance on social media growth and engagement.
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