I'm a UK-based service provider; how do I structure short video content, like Instagram Stories or LinkedIn videos, so I feel less like I'm 'performing' and more like I'm having a natural conversation with my ideal British client, even if I'm pre-scripting?
Quick Answer
Structure short video content by focusing on conversational hooks, delivering concise value, and incorporating personal touches. Pre-script bullet points, not full dialogues, to maintain authenticity and connect naturally with your audience, reducing the feeling of performance.
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