What free or affordable social media tools and analytics platforms are UK small businesses actually using to track and optimise engagement metrics effectively in 2025, beyond basic platform insights?

Quick Answer

UK small businesses use affordable tools like Canva Pro, Buffer, and Later for deeper social media analytics, uncovering content performance and audience insights beyond basic platform data.

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UK small businesses use affordable tools like Canva Pro, Buffer, and Later for deeper social media analytics, uncovering content performance and audience insigh

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