How can a small UK artisan bakery effectively use Instagram Stories to share the 'behind-the-scenes' journey of baking sourdough, without just shilling products?
Quick Answer
Share the sourdough journey on Instagram Stories with authentic, educational behind-the-scenes content to build a genuine connection with your audience and showcase your passion, rather than just selling.
About This Topic
Learn how small UK artisan bakeries can use Instagram Stories to share authentic sourdough journeys, build community, and boost engagement without constant selling. Tips from Alice Potter.
This question is part of our Instagram For Business category, providing expert guidance on social media growth and engagement.
Expert Guidance from Alice Potter
Alice Potter is a social media coach and founder of AJP Social Studio. She helps creators, entrepreneurs, and businesses grow their online presence through practical, proven strategies for Instagram, TikTok, and beyond.
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