I run a B2B consultancy from my home office in Manchester and often feel I have no 'behind-the-scenes' content. How can I generate authentic, relatable posts on social media when my daily work isn't visually exciting or I feel I have nothing to talk about?
Quick Answer
As a B2B consultant, you can generate authentic social media content by shifting focus from visual 'behind-the-scenes' to 'process-behind-the-scenes'. Share your unique insights, problem-solving journey, and client stories (with permission). Educational carousels, often outperforming promotional posts 4:1, and short videos explaining complex topics are highly effective. Consistency beats perfection, so aim for regular valuable posts to build trust and audience engagement.
About This Topic
Struggling with social media content as a B2B consultant? Learn how to craft authentic, engaging posts even without 'visually exciting' work. Discover key strategies for LinkedIn & Instagram.
This question is part of our Reels & Video Content category, providing expert guidance on social media growth and engagement.
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Alice Potter is a social media coach and founder of AJP Social Studio. She helps creators, entrepreneurs, and businesses grow their online presence through practical, proven strategies for Instagram, TikTok, and beyond.
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