For a B2B consultancy with a dry subject matter (e.g., financial planning) in the UK, what ethical and engaging tactics can we use to incorporate the team's personality into our blog posts and LinkedIn updates without sacrificing credibility?
Quick Answer
Incorporate team personalities into B2B content via genuine storytelling and behind-the-scenes insights, ensuring it ethically builds trust and relatability while maintaining professional credibility and adhering to brand guidelines.
About This Topic
Learn ethical tactics for B2B consultancies to infuse team personality into blog posts & LinkedIn, boosting engagement without sacrificing credibility. Alice Potter's tips.
This question is part of our Instagram For Business category, providing expert guidance on social media growth and engagement.
Expert Guidance from Alice Potter
Alice Potter is a social media coach and founder of AJP Social Studio. She helps creators, entrepreneurs, and businesses grow their online presence through practical, proven strategies for Instagram, TikTok, and beyond.
Ready to Take Action?
Get personalised social media coaching with Alice Potter's proven framework for content creation and audience growth.
Learn about Social Media Coaching