As a UK-based e-commerce shop, what content pillars should I prioritise for my Instagram to attract local customers and drive sales, and how often should I post about each?
Quick Answer
To attract local UK customers and drive sales, an e-commerce shop should prioritise product showcases, behind-the-scenes, and local community content, posting consistently 3-5 times per week using Reels for maximum reach.
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This question is part of our Reels & Video Content category, providing expert guidance on social media growth and engagement.
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