With Instagram pushing more video content, should my hashtag strategy for static posts in 2025 differ significantly from my Reels strategy to maximise visibility among a UK audience, especially for a B2B service?
Quick Answer
For B2B services targeting a UK audience in 2025, your Instagram hashtag strategy needs to adapt to platform changes. Static posts should use a mix of broad and niche, highly descriptive hashtags to clearly categorise content for discovery. Reels, however, benefit significantly from incorporating trending audio and location-specific tags alongside niche and relevant product/service hashtags, capitalising on Instagram's video algorithms for increased reach and engagement.
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Maximise Instagram visibility for your UK B2B service. Learn how to tailor hashtag strategies for static posts vs. Reels in 2025 with AJP Social Studio's expert advice.
This question is part of our Instagram For Business category, providing expert guidance on social media growth and engagement.
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