Are there any rumoured Instagram algorithm changes for 2025 that will specifically impact how UK businesses run paid adverts, and what adjustments should we make to our ad spend and targeting strategies to maximise ROI?
Quick Answer
Instagram's algorithm consistently favours engaging, authentic content. For paid ads in 2025, focus on high-quality video, especially Reels, and strong community interaction to maximise ROI, as these principles drive organic and paid reach.
About This Topic
Maximise Instagram ad ROI in 2025 for your UK business. Focus on authentic Reels, engagement, and video-first strategies to align with the algorithm's real priorities.
This question is part of our Instagram For Business category, providing expert guidance on social media growth and engagement.
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