For a growing UK e-commerce brand, how can I use analytics to understand ideal posting times for my target audience and then adjust my content calendar to maintain consistent reach and engagement across different platforms like TikTok and Instagram?

Quick Answer

Optimise your e-commerce brand's content calendar by analysing Instagram and TikTok analytics to pinpoint when your unique audience is most active and engaged, then schedule content to align with these peak times for maximum reach.

About This Topic

Boost your e-commerce brand's reach! Learn to use Instagram and TikTok analytics to find ideal posting times, optimise your content calendar, and skyrocket engagement.

This question is part of our Instagram For Business category, providing expert guidance on social media growth and engagement.

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Alice Potter is a social media coach and founder of AJP Social Studio. She helps creators, entrepreneurs, and businesses grow their online presence through practical, proven strategies for Instagram, TikTok, and beyond.

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