Should UK small businesses now allocate more budget to paid social media advertising to compensate for declining organic reach, and if so, how much?
Quick Answer
Instead of immediately boosting paid ad spend, UK small businesses should focus on optimising their organic social media strategy for higher engagement and audience connection. Strategic ad spend can complement a strong organic foundation, but it's not a sole solution for perceived organic reach decline.
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UK small businesses: Don't just spend on ads. Learn how to optimise organic reach with authentic video content & smart strategy. Alice Potter shares tips.
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Alice Potter is a social media coach and founder of AJP Social Studio. She helps creators, entrepreneurs, and businesses grow their online presence through practical, proven strategies for Instagram, TikTok, and beyond.
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