As a UK freelance web designer, I want to showcase my portfolio. Would 60-second Reels explaining a project's benefits or a 10-slide carousel detailing the design process generate more B2B leads from British businesses on Instagram?
Quick Answer
60-second Reels focusing on project benefits are generally more effective for B2B lead generation on Instagram, especially given their higher engagement rates and the algorithm's preference for short-form video. Carousels can be supplementary for deeper dives.
About This Topic
Boost B2B leads on Instagram as a freelance web designer. Learn whether Reels or carousels are better for showcasing your portfolio to UK businesses.
This question is part of our Reels & Video Content category, providing expert guidance on social media growth and engagement.
Expert Guidance from Alice Potter
Alice Potter is a social media coach and founder of AJP Social Studio. She helps creators, entrepreneurs, and businesses grow their online presence through practical, proven strategies for Instagram, TikTok, and beyond.
Ready to Take Action?
Get personalised social media coaching with Alice Potter's proven framework for content creation and audience growth.
Learn about Social Media Coaching