My local London coffee shop is struggling with reach on Instagram; are short, snappy Reels or informative carousel posts more effective for increasing footfall and attracting new customers within a 5-mile radius in the UK now?

Quick Answer

For a local coffee shop, short, snappy Reels typically offer better reach due to the algorithm's favourability towards video, while carousels excel at sharing detailed information. A blend of both, tailored to local appeal, is ideal for driving footfall.

About This Topic

Boost your London coffee shop's footfall with effective Instagram Reels and carousel posts. Learn which content type works best for local reach.

This question is part of our Instagram For Business category, providing expert guidance on social media growth and engagement.

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