What actionable social media strategies can Australian small businesses use to convert online connections into e-commerce sales growth?
Quick Answer
Australian small businesses can boost e-commerce sales by strategically implementing social media. Focus on visually engaging content, particularly short-form video on platforms like Instagram and TikTok, to capture attention. Utilise interactive features such as polls in Stories to understand customer preferences and drive traffic directly to product pages via 'link in bio' tools. Consistent interaction, quick responses to enquiries, and showcasing customer testimonials build trust and directly influence purchase decisions.
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This question is part of our Instagram For Business category, providing expert guidance on social media growth and engagement.
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Alice Potter is a social media coach and founder of AJP Social Studio. She helps creators, entrepreneurs, and businesses grow their online presence through practical, proven strategies for Instagram, TikTok, and beyond.
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