Is it still effective to 'niche down' on TikTok, or does the algorithm prefer broader content for discovery? As a niche product business, should I be making videos beyond my direct product to capture more views for algorithm signals, and if so, what kind?
Quick Answer
Niching down on TikTok is still effective for businesses, but complementing it with broader, related content can expand your reach and engagement significantly.
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This question is part of our Reels & Video Content category, providing expert guidance on social media growth and engagement.
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