As a B2B service provider in the UK (accountancy firm), is it worth investing in TikTok for brand awareness, or are Instagram Reels still sufficient for reaching UK business owners and professionals?
Quick Answer
For UK B2B service providers, both TikTok and Instagram Reels offer significant brand awareness opportunities. Instagram Reels are still highly effective for reaching a broad professional audience, particularly with carousels seeing 1.4x higher engagement. However, TikTok's algorithm prioritises watch time and completion rate, making it powerful for reaching younger business owners and showcasing authentic B2B content. The optimal approach often involves a combined strategy, tailoring content to each platform's strengths and audience demographics, while focusing on short-form video that dominates across platforms.
About This Topic
Boost B2B brand awareness in the UK! Discover if TikTok or Instagram Reels are best for your service, with expert social media marketing advice from AJP Social Studio.
This question is part of our Instagram For Business category, providing expert guidance on social media growth and engagement.
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