For a small UK-based e-commerce business selling craft supplies, should I prioritise TikTok or Instagram Reels to reach engaged customers aged 25-45, given my limited time for content creation?
Quick Answer
For a UK craft e-commerce business targeting 25-45 year olds, Instagram Reels is generally more effective than TikTok due to its stronger shopping features and more aligned demographic.
About This Topic
Boost your UK craft e-commerce sales! Discover why Instagram Reels is superior to TikTok for reaching 25-45 year olds with limited content time. Get practical tips and strategy.
This question is part of our Instagram For Business category, providing expert guidance on social media growth and engagement.
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