My local London coffee shop is struggling to understand if Instagram Reels' local discovery features are more effective than TikTok's viral potential for attracting footfall. Which platform offers better hyper-local reach in the UK?
Quick Answer
For hyper-local reach in the UK, Instagram Reels generally outperforms TikTok. Its integrated local discovery tools, location tags, and Maps features offer a more direct route for brick-and-mortar businesses like a coffee shop to attract local customers and increase footfall.
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For hyper-local reach in the UK, Instagram Reels generally outperforms TikTok. Its integrated local discovery tools, location tags, and Maps features offer a mo
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