With the increasing reach of vertical video, how can my independent bookshop in the UK adapt current short-form video trends like ‘book recommendations’ or ‘day in the life’ content to successfully drive footfall and online sales, considering I have limited editing skills and camera confidence?
Quick Answer
Independent bookshops can boost sales and footfall with short-form video by focusing on authentic, talking-head content like book recommendations. Prioritise clear hooks, captions, and consistent Instagram posting to build community, even with limited camera confidence and editing skills.
About This Topic
Boost your independent UK bookshop's sales and footfall using short-form video. Learn how to create authentic book recommendations and 'day in the life' content on Instagram, even with limited editing skills and camera confidence.
This question is part of our Reels & Video Content category, providing expert guidance on social media growth and engagement.
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