My jewellery e-commerce business is struggling with engagement on short-form video. What specific types of 'behind the scenes' or 'day in the life' content are UK craft businesses using successfully on platforms like Instagram to showcase their process authentically without needing a huge production budget?
Quick Answer
UK craft businesses thrive on short-form video by sharing authentic, low-budget 'behind the scenes' content like process videos, packaging, and day-in-the-life snippets to build trust and engagement on platforms like Instagram Reels.
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UK craft businesses thrive on short-form video by sharing authentic, low-budget 'behind the scenes' content like process videos, packaging, and day-in-the-life
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