Should UK small businesses continue to invest heavily in TikTok content creation, or are there risks that could impact long-term reach and audience engagement?
Quick Answer
While TikTok offers reach, UK small businesses should be cautious with heavy investment due to data security concerns and potential policy shifts, making Instagram Reels a more stable long-term strategy.
About This Topic
UK small businesses: Don't solely rely on TikTok. Discover the risks and why diversifying with Instagram Reels offers more stability for long-term audience engagement.
This question is part of our Reels & Video Content category, providing expert guidance on social media growth and engagement.
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Alice Potter is a social media coach and founder of AJP Social Studio. She helps creators, entrepreneurs, and businesses grow their online presence through practical, proven strategies for Instagram, TikTok, and beyond.
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